How to Get Reviews on Amazon to Increase Your BSR

Have you ever bought something online and seen a product with great reviews and thought: “I’m buying it!”? Well, you’re not the only one, as according to data from Statista’s Global Consumer Survey Statista more than 53% of consumers in Spain say that product reviews strongly influence purchasing decisions.

If you have an Amazon FBA or FBM, one of the best ways to promote your products is by getting customer ratings. Reviews not only help increase your product’s visibility in the marketplace, but they can also lead to higher sales. However, getting reviews can be difficult, especially if you have just started.

For this reason, in this article we are going to explain strategies that will help you get reviews without breaking Amazon’s policy so you can start generating more sales and improving your BSR.

What are Amazon product reviews and why are they important for sellers?

One of Amazon’s most important values is customer obsession and providing the best customer shopping experience. That is why having reviews on the product listing is very important, since users cannot physically see the product and checking those reviews can help them understand the product better.

Amazon reviews are written ratings by customers who have purchased products on Amazon. Reviews help inform other potential buyers about the quality of the product itself. Although Amazon’s guidelines for writing a review do not allow comments about shipping, delivery, or the seller’s customer service, comments about these aspects often still slip in.

In addition to helping customers make informed purchasing decisions, ratings can help improve the quality of the products sold on Amazon. If a product has positive ratings, this may indicate that the product is of good quality. If a product has negative ratings, this may indicate that the product needs improvements. Customer ratings can also help sellers identify issues with their products and fix them.

Difference between Amazon verified purchase reviews and unverified reviews

Amazon verified purchase reviews are a type of customer rating found in the Amazon marketplace. These reviews are written by customers who have bought the product on Amazon and provide their honest opinion about it.

By contrast, unverified reviews were not necessarily written by customers who bought the product; they may have been written by people who used the product, received it as a gift, or purchased it but Amazon was unable to verify it.

For this reason, unverified reviews may not be as reliable as verified ones, so it is better to always have verified reviews, as they generate more trust and Amazon’s algorithm tends to rank products with these reviews better, which helps improve your BSR (Best Seller Ranking) on Amazon. However, both types of reviews can be useful when deciding whether or not to buy a particular product.

How to get reviews on Amazon quickly

There are several strategies you can use to get reviews on Amazon. We do not recommend buying reviews or using black hat tactics, since Amazon could close your Amazon Seller Central account that you have worked so hard to build, so we will show you some of the most effective methods to do it without breaking Amazon’s policy.

The product is key

One of the most important factors for getting reviews on Amazon is having a high-quality product. This means making sure your product is well designed, durable, functional, and offers good value for money.

It also needs to meet consumer expectations, so you have to be as detailed and accurate as possible in the product description, add quality images, and work on the product listing properly.

No matter how good your product is, if it does not meet consumer needs, you will most likely get negative reviews.

Flawless customer service

Another important factor when generating reviews on Amazon is customer service. Make sure you respond quickly to customer questions and complaints and resolve any issues they may have with your product or delivery times.

Send personalized emails

Although Amazon already automatically sends emails after purchase, a good idea is to send more personalized automated emails to customers who have bought your product on Amazon.

These emails are usually sent after the customer has received their product and can serve as a chance to ask for reviews or honest feedback about the shopping experience. Don’t forget to include a link in these messages that makes it easy for customers to leave a review.

Launch campaigns within Amazon

Many Amazon sellers take advantage of the internal tools Amazon offers to promote their products, such as sponsored ads or promotions. These campaigns allow you to target potential buyers more effectively and help you put your product in front of a wider audience so they can see what you offer.

You can offer a launch discount on the product; this will help you get more sales and, in turn, more ratings.

Be careful! Do not offer a very aggressive discount, as Amazon could classify the rating as unverified.

Add thank-you cards

A good way to interact with the customer is by sending notes or cards inside the product packaging to thank them for the purchase, say hello, or even invite them to follow you on social media or visit your website if you have one.

The idea is to build your own audience and be able to send messages that encourage them to leave comments through your own channel, outside of Amazon, and it would also help you build customer loyalty at the same time.

You have to be careful with what you include, since messages that manipulate a customer’s rating go against Amazon’s policy. In a later section we explain what you should not include.

Amazon button to “Request a Review”

Amazon automatically sends emails requesting a review of a purchase; however, it is also advisable to send another review request so that those who bought your products leave a review.

To do this, follow these steps:

1. Log in to your Amazon Seller Central

1. Click on Orders

1. Click on Shipped

1. Click on the order reference

1. Click on the “Request a Review” button that appears in the top right corner.

Responding to negative comments

It is crucial to respond properly to any negative reviews or comments you may receive on Amazon. Acknowledging and addressing customer complaints directly can show potential buyers that your company is committed to their satisfaction, which can help encourage more positive feedback in the future and can also help you improve your product. At the end of this article we will see how to handle negative feedback.

Sign up for the Amazon Vine program

This is a review program offered by Amazon that allows some sellers and manufacturers to request reviews from a group of specific customers selected by Amazon so they can write detailed and helpful ratings that improve the shopping experience. Those who participate receive a free product so they can test it.

This program is ideal for launching a new product and can be a good way to get more reviews quickly. It is also important to keep in mind that participating in the Vine program involves a cost per product and you would also have to send the product for free to the “voices of Amazon” and cover all the costs.

Things you should NOT do to get ratings on Amazon

There are certain actions you should not take to get reviews on Amazon, as they go against its policy and can lead to account suspension or your product being removed from Amazon, so it is important to keep this in mind.

Giving customers incentives to write positive reviews

Asking customers to leave a positive rating in exchange for a monetary reward, a discount, or a free product, since doing this can influence the customer’s rating and goes against Amazon’s rules. It is important to avoid this when sending notes inside the packaging or messages to the customer.

Messages that may manipulate the customer’s opinion

You also cannot include messages that may influence the customer’s opinion, such as: “If you liked the product, leave us a review” or “Give us 5 stars.” Instead of these messages, you should be as neutral as possible and always ask for honest reviews.

Asking friends and family to write reviews

You should not ask friends and family to write reviews of your product or post positive comments on Amazon. You may be surprised by how much Amazon can know about who your friends or family are; this can be due to the location where orders are delivered or even someone who has shared your IP or connected to your home internet.

What to do if you receive a negative customer review

Remember that customer satisfaction comes first, and as an Amazon seller you need to keep this in mind. Even if you run the business well, having a negative review is inevitable and accumulating several of them could even affect your business if you do not resolve them properly.

If you receive a negative customer review, you should respond as quickly as possible. It does not matter whether the review is justified or not; you must make sure the customer knows you are taking their feedback seriously. The best way to do this is to contact the customer directly to apologize and offer a solution.

If the review is unjustified, you should respond politely but firmly, explaining why the review is incorrect. No matter what happens, you should avoid making the customer angry and maintain a professional tone at all times. Remember, a negative review does not have to mean the end of the world; if you handle it the right way, you can turn it into an opportunity to improve your business.

How to respond to a negative customer review

Here are some tips for responding to a negative review:

• First, realize that the customer’s opinion matters. Even though the experience was negative, the fact that the customer took the time to write a review shows that you care enough to take action.

• Try to understand why the customer had a negative experience. Was the service slow? Did the product fail to meet expectations? Analyzing the reasons behind customer dissatisfaction can help prevent future complaints.

• Respond politely and professionally. Thank the customer for their review and apologize for their negative experience. You can also offer some kind of compensation, such as a discount coupon for the next order.

• Avoid responding defensively or angrily. Remember, the goal is to solve the customer’s problem and improve their overall experience. If you respond offensively, you could make the situation worse and lose even more potential customers.

In short, product ratings are important because they help improve the quality of the products sold on Amazon, and they can also help sellers identify and solve issues with their products.

With a little effort and by applying the strategies mentioned, you should be able to get the ratings you need to boost sales of your products on Amazon.

If you are already an Amazon Seller and want to sell your business, we encourage you to try our tool to find out the value of your Amazon FBA or, if you prefer to buy an Amazon FBA business that already generates income, visit our marketplace.