Events for Entrepreneurs and Startups in 2024 on Digital Marketing and Ecommerce

In the era of the digital revolution, where artificial intelligence, data analytics, virtual and augmented reality, and blockchain technologies are redefining ecommerce and digital marketing, continuous training has become a must for professionals and business owners in the sector. 2024 is a crucial period for those operating in the field of e-commerce in Spain, with a series of events and conferences offering in-depth, up-to-date insights into these emerging technologies.

Taking part in these events is essential to understanding how these technological innovations can be leveraged to improve the customer experience, optimize operations, and increase competitiveness. In an environment where artificial intelligence enables personalization at scale, data analytics provides valuable insights for decision-making, and technologies such as virtual reality and blockchain open up new possibilities for customer engagement and transaction security, staying up to date is not just an option, but a necessity.

The major events of 2024 are not only a window into current trends, but also a space to build meaningful connections with other professionals, explore collaborations, and discover tools that can catalyze your business success in the fast-paced world of ecommerce. Marking these events on your calendar is a crucial step toward adaptation and leadership in the dynamic digital world, where knowledge and innovation are the pillars of business success.

22 ecommerce and digital marketing events for entrepreneurs in Spain during 2024

1. Digital Marketing & Growth Day

The Digital Marketing & Growth Day is a global online event taking place on January 25, focused on the trends and challenges of digital marketing in 2024. The event will bring together experts in Digital Marketing, Growth Hacking, and Growth Strategy to share their experiences using Growth Marketing in the digital economy.

Its premise is to address the need for differentiated brand strategies in a market saturated with similar products, and it will feature talks on topics such as artificial intelligence in marketing, social media strategies, and how to connect with audiences in a digital world.

Featured speakers include Fernando Beneitez, Juan Merodio, Isabel Romero, among others, and there will be a roundtable on future trends in digital marketing. The event is free and will be streamed online, representing a valuable opportunity to learn about and apply the latest trends and insights in digital marketing.

2. Nextt – Business Training Event (January 26–28. Madrid)

Nextt, taking place from January 26 to 28 at the Teatro Goya in Madrid, is an essential in-person training event for entrepreneurs and business owners focused on increasing sales and profits in their online businesses. Organized by Ana Ivars of Markétika Business School, the event offers a combination of proven strategies even in times of crisis, high-level sales techniques, and networking dynamics. With speakers of the caliber of Ana Ivars, Brian Tracy, and Elsa Punset, it promises to be a transformative experience, providing tools for business success and the opportunity to learn from the best in the industry.

In addition, there is a 60% discount on tickets, plus additional bonuses. With the goal of doubling the 400 attendees from its previous edition, Nextt is positioned as a must-attend event for those looking to take their online business to the next level.

Topics: Mindset and personal development, business and strategy, visibility and sales.

3. Extremadura Digital Marketing Congress (CEMD) (February 2. Extremadura)

The Extremadura Digital Marketing Congress (CEMD), which will be held on February 2, 2024 at the Ibercaja S.XXI Building in Badajoz, is more than an event: it is a key professional forum for the digital and business sector in Extremadura. In its seventh edition, CEMD is positioned as an essential meeting point for professionals and companies in digital marketing and ecommerce, both nationally and internationally.

With a combination of talks, workshops, and an exhibition area for stands, the congress promises to be an enriching experience, celebrating local talent and providing ample networking opportunities. Attendees will be able to enjoy the congress both in person and online, with the option of live streaming that expands its reach and accessibility.

This year, the event will be both in person and online, offering a complete and versatile experience. CEMD is expected to be a key digital meeting point, not only for those specialized in digital marketing, but also for companies integrating these strategies into their business planning. With the participation of recognized professionals, CEMD brings digital marketing and ecommerce to Extremadura in a direct and hands-on way.

Topics: Digital sector, ecommerce, and people who make things happen.

4. Empack and Logistics & Automation Bilbao (February 28 and 29 - Bilbao)

The second edition of Empack and Logistics & Automation, taking place at the Bilbao Exhibition Center (BEC) on February 28 and 29, 2024, will not only bring together leaders in the packaging and logistics sector, but will also place special emphasis on transportation, a critical and expanding sector. Thanks to collaboration with key partners such as the Port of Bilbao and the Basque Institute of Logistics and Sustainable Mobility of Euskadi, the event will feature a networking room and a specially adapted exhibition area.

In addition to showcasing a wide range of brands related to packaging and logistics, Empack and Logistics & Automation Bilbao 2024 will offer debates with industry leaders, providing an up-to-date view of the challenges and trends in transportation. This complements live demonstrations, networking activities, case study presentations, and workshops, creating a rich and comprehensive experience for professionals in these key sectors.

Topics: Logistics operators; road, rail, and maritime transport; couriers and last-mile services; transport software and auxiliary industry.

5. Retail Media Congress (February 29 - Madrid)

The Retail Media Congress, in its second edition, is shaping up to be a crucial event in the digital advertising landscape, reflecting its status as the third major wave in this field. The congress, which will take place on Thursday, February 29 at Truss Madrid – WiZink Center, will focus on the growing impact of Retail Media in the advertising sector.

The relevance of Retail Media is undeniable, with projections indicating that by 2027 it could account for 60% of digital advertising investment, reaching around $160 billion. The event will bring together the most significant players in the sector: retailers, brands, agencies, and technology providers, to analyze the evolution, demands, challenges, and goals of this ecosystem.

Beneficial for retailers, advertisers, and users, the Retail Media Congress offers a unique opportunity to understand how this strategy is transforming digital advertising and how it can impact different aspects of commerce and online communication.

6. eForum (March 6 and 7 - Seville)

The eForum, which will take place this year at the Barceló Sevilla Renacimiento Hotel, is a standout platform where business leaders come together to take part in debate forums, one-to-one sessions, and high-level workshops. Building on the experience of previous years, this event has established itself as an ideal place for networking, giving professionals from various sectors the opportunity to immerse themselves in the latest innovations in the digital world.

Topics: AI applied to ecommerce; ecommerce-focused solutions; omnichannel; marketplaces; recommerce; social commerce; payment methods; industry trends.

7. MK-OPEN Virtual Digital Marketing Congress (March 7)

The MK-OPEN, a Virtual Digital Marketing Congress, will take place on March 7 as part of the Aenoa 2023 Virtual Congress. The one-day event focuses on a variety of crucial topics and sectors in today's digital world, including ecommerce, digital and online marketing, mobile marketing, social media, Internet of Things, mobile marketing, big data, SEM, SEO, and social media.

MK Open offers a comprehensive platform to discuss and explore the latest trends and strategies in these fields, providing a unique opportunity for digital marketing professionals and enthusiasts to deepen their knowledge and skills in an interactive virtual environment.

9. ENAE Digital Meeting (March 9 - Murcia)

The ENAE Digital Meeting is a must-attend event for those passionate about digital marketing, scheduled for March 9, 2024. It is a key date for companies, professionals, and students interested in diving into the latest trends and strategies in artificial intelligence, SEO, social media, and more. This event represents a unique opportunity for networking and learning, allowing attendees to stay up to date with industry news and connect with peers and experts.

The 7th Digital Marketing Congress of the Region of Murcia promises to be the biggest yet. With leading speakers from the industry, participants will learn the latest trends and strategies in digital marketing, strengthening their knowledge. In addition, access to recordings and presentations of the talks will be offered, as well as lounge areas for networking and creating business synergies.

Attendees will have priority access to the talks, ensuring a privileged space. They will also receive a “Digital Tools” kit with licenses for essential technical tools in digital marketing. The event includes breakfast, lunch, and drinks to encourage networking.

Featured talks include topics such as personalizing the user experience by Sarai Cruz, strategies for choosing the ideal domain by Xavier Idevik, innovations in artificial intelligence by Paloma Muñoz, the impact of AI on media by Nacho Delgado, the future of SEO in the face of AI by Ángel Rodríguez, and social media trends by Puri Vicente.

The event is an excellent opportunity for those seeking inspiration and wanting to boost their world in digital marketing, learning from the best in the field.

9. Meta World Congress (April 10 and 11 – Madrid)

In its second edition, the Meta World Congress will take place at La Nave in Madrid, becoming a global meeting point to discover and explore technologies that are reshaping our world. This event will focus on trends and advances in areas such as the metaverse, web3, quantum technology, augmented reality, and virtual reality, over two days packed with talks, debates, workshops, and interactive experiences.

More than just a congress, Meta World Congress is a journey of discovery and interaction, where attendees will not only learn about the latest innovations, but will also have the opportunity to interact with them and learn how to apply them practically in their businesses. With a focus on an immersive experience, this event provides a deep understanding of the current and future technological landscape.

It will be a must-attend event to meet the creators, minds, and visionaries behind the technology industry. Participants will get a window into the future, exploring both emerging technologies and updates to established ones. In addition, they will be able to interact directly with these advanced technologies, gaining a practical understanding of their impact and potential.

This congress will also focus on how technology can be a driver for a better future, highlighting its role in building a more equitable, accessible, and sustainable society. Attendees will learn about integrating these emerging technologies into different business sectors, discovering ways to apply technological innovation in their own business context.

Topics: generative AI, Blockchain, Web 3, Quantum, digital realities.

10. LogiCommerce Connect (April 17 - Barcelona)

On April 17, Barcelona will host LogiCommerce Connect: The eCommerce Summit about Innovation & Trends, a one-day event organized by LogiCommerce, the only fully developed Headless eCommerce platform in Spain. The event, which will take place at the Leonardo Royal Fira Hotel in Barcelona, is specially designed for eCommerce and digital marketing professionals.

During the event, 20 talks will be offered and more than 35 specialists will share their knowledge and experience, giving participants a unique opportunity to explore a wide range of topics essential to understanding the current and future state of ecommerce. More than 15 exclusive masterclasses will be featured, focused on various areas of ecommerce. In addition, it will provide an excellent platform for attendees to connect with other professionals in the sector, fostering an environment conducive to networking and collaboration.

11. TRAFFIC Digital Marketing Congress (April 11 - Girona)

TRAFFFIC, Girona's International Digital Marketing Congress, offers much more than top-level talks on online marketing and internet businesses. At this event, set in the picturesque city of Girona, you will have the opportunity to network in a unique atmosphere.

However, TRAFFFIC is more than just a congress. Its name, with three “F”s, refers to the American startup concept of “Family, Friends, and Fools,” meaning the initial funding many startups receive from family, friends, and risky investors willing to bet on a project. This approach highlights the importance of community support and trust in new businesses.

Behind TRAFFFIC are five online marketing professionals: Marc Cruells, Eva Olivares, Juanan Ruiz, Toni Imbernon, and Xevi Sañé. They are the pillars of the organization, supported by a growing team of volunteers who ensure the success and smooth running of the event. TRAFFFIC is not only about learning and connecting, but also about celebrating the entrepreneurial spirit and the community that makes it possible.

12. E-Show Barcelona (May 13 and 14 - Barcelona)

E-Show Barcelona, taking place on May 13 and 14, 2024, is not only positioned as an important meeting point for thousands of professionals and top-level executives (C-level) in the fields of eCommerce, Digital Marketing, Martech, and Big Data & AI, but will also feature the prominent participation of PrestaShop. This edition follows the success of the 40th edition held on March 7 and 8, 2023, which brought together more than 8,000 professionals, offering a platform to learn about the latest ecommerce trends of 2024 and foster business relationships.

PrestaShop, the leading and benchmark commercial platform for business growth worldwide, will have an exclusive space at E-SHOW Barcelona. With nearly 300,000 sites using its software worldwide, PrestaShop stands out as the most prominent open-source ecommerce solution in Europe and Latin America. In its dedicated space, it will offer a full conference program, focusing on sharing its experience and knowledge in the field of ecommerce, thus providing significant added value to the event.

13. E-commerce & Online Retail Summit (May 23 and 24 - Barcelona)

The E-commerce & Online Retail Summit is an invaluable opportunity for professionals seeking to gain knowledge and innovative solutions to industry challenges. The summit focuses on creating personalized digital experiences through keynote speeches, panel discussions, and interactive workshops. It is an ideal space for participants to connect with a wide range of service and technology providers, essential for ecommerce and online retail businesses.

It offers a unique forum where the latest trends, strategies, and technologies in ecommerce and digital retail can be explored. By attending, professionals have the opportunity to interact with industry experts and peers, facilitating the exchange of ideas, collaboration, and the formation of valuable business relationships. With its focus on personalized digital experiences, the summit not only addresses current market needs, but also provides a vision of the future of ecommerce and online retail.

14. SIL Barcelona (June 5 to 7 - Barcelona)

The SIL Barcelona, the Leading Trade Fair for Logistics, Transport, Intralogistics, and Supply Chain in Southern Europe, is preparing for its 26th edition, which promises to be a significant event in the sector. As an international fair focused on delivery, logistics, and last-mile eCommerce, it serves as a crucial meeting point between retailers and pure players. By reserving a space at the venue before January 31, 2024, exhibitors can benefit from a discount of between 15% and 20%, depending on the size of the requested space.

The fair features the participation of more than 650 companies and 400 speakers, as well as more than 250 events. In its previous edition, SIL 2023 attracted 15,215 attendees from 91 countries and 220 accredited journalists, reaffirming its role as a key meeting point in the logistics sector. The event stands out not only for its scale, but also for its focus on promoting digitalization, sustainability, and talent in an unprecedented socioeconomic context.

Together with the synergies of SIL Knowledge and the 20th Medalogistics Summit, SIL Barcelona is positioned as an essential platform for the exchange of knowledge and experiences in logistics and transport, highlighting the importance of the sector in the global economy.

Topics: Transport, logistics, and distribution services; intralogistics, technology and IT; Industry 4.0; infrastructure; real estate logistics; sustainability.

15. Econgress Málaga (June 15 - Málaga)

In the twelfth edition of eCongress Málaga, which will be held in person on June 15 in the auditorium of the Málaga Trade Fair and Congress Center (FYCMA), attendees will be able to enjoy a full day of conferences delivered by leading experts in the sector. The talks will cover the latest trends in ecommerce, the most effective marketing strategies, and tips for optimal and professional use of social media. The event will also include training workshops and a stand area.

Take part in a learning opportunity with 12 outstanding speakers from the sector, who will share the latest trends, the most effective digital marketing strategies, and methods to increase visibility and sales through social media. In addition, you can enjoy specialized techniques, training workshops, a dedicated stand area, and networking opportunities.

16. SEO on the Beach (June - Murcia. Date to be confirmed)

The SEO on the Beach event in Spain is a unique and different annual congress focused on online marketing. Its main goal is to bring together recognized professionals and experts in the sector to facilitate the exchange of knowledge and foster personal relationships among them.

The event stands out for requiring a high technical level from its speakers in their presentations, thus ensuring the relevance and timeliness of the topics covered. In addition, it offers a different experience by taking place in a beach setting, where participants can interact in a relaxed and laid-back atmosphere, enjoying activities such as hammocks, beers, and games.

17. SEOPLUS (July 26 - Alicante, provisional date)

The SEOPLUS congress will take place on Friday, July 26 at VB Spaces in Alicante. In its latest edition, this event featured 17 talks by leading experts in web positioning in the country. After the talks, attendees with Plus access had the opportunity to enjoy “beerworking,” a cocktail-style dinner, and the Seoplus Party. Last year it took place in August 2023.

18. Ecommerce Day (September 19 – Pontevedra)

September 19 will mark the return of Ecommerce Day to Pontevedra for its third edition. Last year’s event, organized by the Cluster do Ecommerce Galego and Marketing4eCommerce, brought together experts in ecommerce and digital marketing from across the country, who shared innovative insights and valuable solutions for the challenges the Spanish digital sector would face in 2024.

The roundtables and talks addressed topics such as internationalization, sales strategies in marketplaces, and artificial intelligence. A notable new feature of the event was the “Econversas,” private 10-minute sessions between brands and suppliers, designed to promote new professional alliances. Participating brands included Estrella Galicia, Black Limba, Craftelier, Maderandeco, and Worten.

19. Ecommerce Award (October 4)

The Ecommerce Award, considered the leading awards in the Spanish ecommerce field, not only recognize innovation, development, and contribution to the digital economy in Spain, but are also part of a broader initiative promoted by the eCommerce Institute together with its local chapters in Latin America. These awards were created to distinguish companies and ventures that have made a significant contribution to the online market and the digital economy through their work in the ecommerce and internet business sector.

In their 15th edition in 2024, these awards will continue their tradition of celebrating excellence in ecommerce. The previous edition, organized by Marketing4eCommerce and hosted by Rubén Bastón and Yara Quevedo, stood out for recognizing companies and experts in the sector, including Clicars as the best online store in Spain. The ceremony, accessible both in person and virtually, highlights the relevance of these awards in the digital landscape.

A committee of experts selects nominees in various categories, and a jury of international references determines the final winners, ensuring that the awardees truly reflect the spirit of innovation and development that characterizes the digital economy. The Ecommerce Awards have thus become a symbol of recognition and prestige in ecommerce, both in Spain and Latin America.

20. Madrid Tech Show (October 16 and 17 - Madrid)

The Madrid Tech Show, in its third edition at IFEMA, has established itself as a benchmark event for executives and professionals in sectors such as cloud, cybersecurity, big data, AI, data centers, eCommerce, and digital marketing. This meeting covers seven interconnected trade fairs, including Cloud Expo Europe, Cyber Security World, Big Data & AI World, Data Centre World, Connectivity World, Technology for Marketing, and E-Show, the latter being the largest fair dedicated to eCommerce, Social Media, Online Marketing, mobile, and the Internet of Things (IoT).

At Madrid Tech Show, attendees will have the opportunity to connect with more than 17,500 professional visitors and discover solutions and strategies from more than 400 leading exhibiting companies. The 2024 edition promises to be a rich platform for knowledge and networking, with more than 350 keynote speakers distributed across 14 auditoriums in the six areas of interest. Executives, IT experts, and industry influencers will share real experiences, company success stories, and the most notable case studies of the moment, offering a unique and in-depth view of the latest trends and developments in these key areas of technology and digital business.

21. E-Show Madrid (October 16 and 17 - Madrid)

The largest ecommerce fair in Southern Europe, E-Show Madrid 2024, will be held on October 16 and 17, 2024. The event will bring together leading companies and service providers in eCommerce and Digital Marketing, as well as prominent national and international speakers from the sector.

FBA Show, which is part of E-SHOW Madrid, has established itself as an essential event for professionals related to the Amazon ecosystem. On the same dates, FBA Show will bring together the most influential Amazon experts, specialized agency leaders, consultants, and content creators, presenting effective solutions to improve performance and product selection on Amazon.

This meeting will serve as a point of interaction between Amazon specialists and industry professionals, where topics such as Amazon SEO, advertising, logistics, software, market niches, Seller Central, success stories, and brand aggregation, among others, will be discussed.

Topics: Sustainability in eCommerce; Social commerce; omnichannel to improve the buying process; artificial intelligence and machine learning; Big Data, Metaverse, Voice Shopping, Chatbots for customer service, and more.

22. Digital 1to1 Winter (October - Alicante)

The Digital 1to1 Winter, more than just a digital transformation congress, is an event with an innovative and unique format. Its main goal is to connect top executives from companies with digital solution providers, creating a space conducive to the development of personal and professional relationships. This year’s edition, which will be held in October at the Meliá Villaitana Hotel in Alicante, will offer a personalized agenda of pre-scheduled 20-minute meetings, where success stories and innovation will be discussed in workshops.

This event stands out as an environment for collaboration and idea exchange, combining learning and fun. Over two days, it will bring together the cutting edge of the digital ecosystem of Spain, Portugal, and Andorra, so that participants can meet the top leaders of the most important companies in the region and discover the best digital solutions.

It is an exceptional opportunity to foster valuable connections and explore new opportunities in a dynamic and enriching environment. The exact dates are still to be announced, but it promises to be a key event for business leaders and digital solution providers looking to stay at the forefront of digital transformation.

Conclusion: An Agenda for a Decisive Year

Reviewing the ecommerce and digital marketing events for 2024 leads us to a key reflection: in a digital world advancing at a dizzying pace, attending these events goes beyond simply updating knowledge. It becomes a fundamental strategy for understanding the complexities and seizing the opportunities of ecommerce in the digital era.

This broad series of events represents more than an agenda; it is a roadmap for navigating the changing landscape of ecommerce, offering a deep insight into how emerging technologies, such as artificial intelligence and blockchain, are redefining the rules of the game. By taking part, professionals, entrepreneurs, and digital business owners not only train in the latest trends, but also dive deeper into how these innovations can be effectively implemented to drive growth and adaptability in their businesses.

Thus, these events are an invitation to reflect, adapt, and evolve, not only at an individual level, but also at a business level. Ultimately, attending these gatherings in 2024 is a strategic decision that could determine how professionals and companies not only survive, but thrive in the competitive world of ecommerce.